Okenalogho Politics: The Pharaoh Effect

The Syndrome and Symptoms of UMULOGHO PARISH, UMUOKEH PARISH. Frankly speaking, a lot of people do not know the story behind "Umulogho Parish" and "Umuokeh Parish". - By Ahamefule Nwankwo

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What is Going on at Skyebank?

News of Mass Sacking at Skyebank

Wednesday, 4th/April/2018

We understand that a company will not jeopardise company’s success to retain under-performing employees but the steps an organisation takes prior to terminating employment of employee(s) is an important factor. You do not just hire and fire based on mood-swing, there has to be a solid reason backed by law or at-least backed by the engagement terms.

Though government seems to be the most guaranteed employment body, there is more employment opportunities in the Private sector and due to the high rate of unemployment in Nigeria, applicants accept all kinds of jobs to stay afloat. Private organisations largely dictate their own tune especially sole-proprietorship popularly known in Nigeria as “One-Man business” and its common to find that people are either underpaid or working under toxic conditions. Off course, most times they do not have a choice because there are no options.

In a country like Nigeria where you have to stand at the mountain top and scream before you can be heard, nobody is interested in what goes on with one-man businesses as long as they are meeting financial-regulatory-obligations.

First, it was FirstBank allegedly inviting staff for some kind of pep-talk at the end of the year 2017 only to surprise them termination letters. Then, there have been rumours of Globacom waking from slumber to fire all married women under its employment. Now, there is news that Skyebank laid off a good number of staff for reasons bothering on age.

We know that it is inevitable for businesses to hire and fire and we understand that organisations would always have reasons for their actions but what is not certain, is if employee welfare is fully considered/covered in their decision making process. Again, news about mass sacking in an organisation, usually sparks worries/speculations. Investors may view it as a sign that there is some kind of trouble brewing underground as it is hardly a sign of growth/expansion.

Should we be worried about Skyebank?

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Could There be a Brand-War Between Promasidor and Friesland?

Top-Notch Brand Rivalry.

By- Claudia Nwankwo 

Tuesday, 3rd/April/2018

             VS 

Brands are always competing to out-do each other. They are so obsessed with being household names that they find tactical ways to ambush and outshine competition. For some industry, the rivalry is soon taken way seriously into a war zone in-order to be clear industry leaders.

Brand competition starts from shopping for astute Public Relations (PR) consultants, hiring competent brand managers and doing whatever it takes to establish solid consumer base and brand popularity/loyalty. Its a whole lot of tussle!

The Fast Moving Consumer Goods (FMCG) industry is one of the largest and most thriving industries in Nigeria largely because of the country's population. They are cashing out on daily basis which is why they would do whatever it takes to remain top-of-mind of consumers.

Friesland Campina and Promasidor are top brands in the FMCG industry that seem to be in some kind of stiff competition.The moment you get into Cowbell Way you might begin to wonder you missed your way or could it be that Promasidor has moved and Friesland has taken over? You might just have to really ask because Friesland has branded the entire streetlight on Cowbell Way with PeakMilk banners.

Could this be ambush marketing?


Both brands are quite conservative. Promasidor is relatively seen as a shy brand because for some strange reasons the company seems to be pushing more of product-brands i.e. Mamador, Cowbell, Loya etc. than its umbrella brand (Promasidor). So, it is either they are not interested in projecting the umbrella brand at all or Friesland played a fast one on them.

That move by Friesland is a CHECKMATE.

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